This is noticeable if you have a smaller account. SocialInsider found that the carousel type is the winner for every account size. Let’s start with the average engagement rate per impression. If your strategy is to utilize all three, how do you know which one to focus more on? There are several feed post types available to you: carousel, video and image. Carousel posts have the highest engagement rate per impression This rate far surpasses the ones on Facebook (0.19%) and Twitter (0.04%). For influencers, though, the engagement rate per post is much higher at 1.42%. The median across all industries is now 0.98%. RivalIQ’s benchmark report in 2021 notes that Instagram engagement rates dropped by 25%. Average engagement rate per post is 0.98%ĭoes it feel like your posts aren’t getting as much interaction as they have in the past? You’re not imagining things. With a wide selection of content types to choose from, it’s good to know which ones are preferred by users.
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